Research paper on nike

As I and others in my age group have matured we have watched technology mature as well. Another strategy they use is allowing customers to be creative and unique by designing their own shoes.

Finally, the promotion and advertising campaign was not always so successful as it probably seems to be. In such a way, within more than 30 years of its existence Nike has managed to become the world leading company basically producing sports equipment and athletic shoes and operating worldwide.

Without continual effort and diligence Nike runs the risk of losing what has worked so hard to achieve. Nike Factory Violated Worker Laws. At the present moment, the strategy of expansion is particularly important since the world economy tends to globalization and nowadays, multinational corporations, such as Nike, can hardly locate production in one country only but need to organize production in the regions which are either closer to the target market or where the production is substantially cheaper to the extent that the production in remote regions remain profitable even if the products are sold in a different part of the world.

Hoke is very passionate about his idea and hopes that his design team will begin to think very differently about the way they create their products. Which brings us to microeconomics relationship Utility. Nike launches In-Line skates and all the necessary equipment and accesories.

Obviously, such impressing results are based on several factors that contributed to the success of the company and which demonstrate the high level of professionalism and even genius of Research paper on nike working in Nike.

These technological innovations as well as new material and manufacturing techniques have allowed Nike to stay at the top of the athletic shoe market. Then prices will be enforced to decrease due to pressure that is on the quantity supplied without a fair increase in demand.

As the old saying goes its easier to scale the mountain than it is to stay on top. Essays, term papers, research papers related: It should be pointed out that during the first decade of its existence the company has managed to attract leading sportsmen in its advertising campaign.

In this respect, it is necessary to underline that one of the basic missions of the company was to gain a possibly larger share of the market. And, even, beneficial shift of production to Asia, provoked opposition and boycott of Nike products in some developed countries.

It was reported that Nike forced laborers to work in unsafe factories for sub-standard wages. Which can be look in a way that there is limited resources in the face of unlimited wants.

The spokespeople Nike has gotten to endorse their products has had an enormous effect on their ability to effectively market to the masses.

Hot Air Retrieved March 18 from http: This strategy worked mainly because of the enormous brand loyalty that Nike enjoyed compared to its competitors. Which means that the prices for them increase. Essential relationship Scarcity pinpoints the fact that it is limited resources.

Another recommendation is that Nike should expand on its PLAY participate in the lives of youthprogram. Only they simplified that message by saying to those consumers: Moreover, in Nike reported annual revenue for fiscal year of USD 15 billion.

However, there were also certain drawbacks such as inability to fully use initially dominant position and appearance of competitors such as Reebok and Adidas. The product shown would be available in 60 seconds Summary and Evaluation Thus, taking into account all above mentioned, it is possible to conclude that the development of Nike was traditionally focused on the expansion in new markets and in the late s this trend became dominant and led to the shift of the production to Asian countries.

In this respect, it is necessary to remind that one of its major competitors was Reebok which currently has a merchandising contract with the National Football League and the National Hockey League in the US.

This is why Nike turned to be able to shift the production from its traditional regions to new ones making the production cheaper but preserving sales rates due to the popularity of Nike brand. As a result, the company has managed to minimize costs of production and not only sustain but double and the last year even triple revenues compared to the It is obvious that the qualification of workers in Europe, the US and Japan was substantially higher than in other Asian countries where nowadays the manufacturing of Nike products is concentrated, including Taiwan, China, Indonesia and some others.

What Nike needs to do is trim their roster of corporate endorsement contracts and limit the people they sign to the types of athletes that exemplify the values and ideals shared by the majority of the consumers they are trying to reach.

Research paper on nike

Obviously, the progress made by the company in s-early s is really impressive, especially, in the situation of a serious competition. The company is based on Beaverton, Oregon where it was initially founded on the basis of its predecessor Blue Ribbon Sports in late s.

Emphasis on quality and innovation, concepts that served Nike well in the past have given way to style and brand appeal. Nike was telling consumers just to do their own thing and be themselves and we would all find common ground as long as we were all wearing Nike sneakers.

Their presence in foreign countries with manufacturing and distribution facilities provides logistical benefits when compared with the rest of the industry. Furthermore, the advertising campaign was not always successful and sometimes led to conflicts with local authorities as it was in the case of China.

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High quality and no plagiarism guarantee! - The Role of Marketing Research at Nike This essay answers the following six questions concerning Nike.

business/Marketing analysis for Nike term paper 2417

Q1.) Should Nike switch from a focus on celebrities to a focus on its products in its advertising. Free Essay: Nike Research Paper By, Mykle Rud The story of Nike and how it came about is remarkable in the sense of it was just a random idea that Phil.

Research paper on nike
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